The sixth annual Hangout Music Fest kicks off this afternoon on the beaches of Gulf Shores.
The three-day music festival features more than 80 performances by some of the biggest music names in the world, like Beck, the Foo Fighters, My Morning Jacket and plenty more.
Forty thousand people are expected to head to Gulf Shores for the event, which means a big economic boom for the community. Grant Brown is the Recreation and Cultural Affairs Director for the City of Gulf Shores.
A big party is kicking off on the beach at Gulf Shores.
The fifth annual Hangout Music Festival opens with a kickoff party at the Hangout restaurant on Thursday afternoon.
The main action begins Friday, the first of three days of concerts on the public beach. More than 70 bands are appearing this year including The Avett Brothers, The Black Keys, The Killers, Jack Johnson, Outkast, Queens of the Stone Age and The Flaming Lips.
City leaders in Gulf Shores have voted to conduct a study to gauge the economic impact of the Hangout Music Festival.
WALA-TV reports (http://bit.ly/14VPM6v ) the mayor and city council voted unanimously Monday night to spend $12,500 on a six-week study that will compare the cost of hosting the event with lodging and sales tax revenue the festival generates.
The city has hosted the three-day, beachfront festival for four years and officials say they want an independent examination of its impact on the city.