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Women's soccer saw a huge burst in popularity, and it's paying off financially

The soccer league capitalized on a groundswell of attention in 2024 thanks to a U.S. gold medal in the Olympic Games and a boom in interest in women's sports in general.

Copyright 2024 NPR

Becky Sullivan has reported and produced for NPR since 2011 with a focus on hard news and breaking stories. She has been on the ground to cover natural disasters, disease outbreaks, elections and protests, delivering stories to both broadcast and digital platforms.
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