An annual Gulf Shores music festival provides a big boost to the region's economy. That's according to an Auburn University study presented Monday at a Gulf Shores City Council meeting.
The study found that the three-day music festival generated about $31 million to the local economy in businesses related to lodging, food and entertainment. Professor Keivan Deravi oversaw the study. Deravi says researchers interviewed business owners and reviewed previous studies and statistics related to the festival.