One of the country's leading poultry companies, Perdue Farms, announced plans Monday to make both life and death a little easier for its chickens.
The changes are a break with current standard practices in the industry, and animal welfare groups are cheering.
Jim Perdue, chairman of Perdue Farms, says there's a simple motivation behind the new initiative. Consumers, especially millennials, "want to make sure that animals are raised in as caring a way as possible. With the least stress, the least discomfort."