binge drinking

University of Alabama

Football fans attending the national championship game Monday night between Alabama and Notre Dame will get to see a public service announcement filmed by University of Alabama students to combat binge drinking.

Students in Alabama's advertising and public relations department created the 60-second PSA directed by Shaquille O'Neal. O'Neal agreed to participate after students generated a Twitter campaign to get him involved. The university announced the PSA will air in Miami Sun Life Stadium during the first quarter of the game.