alien radio promotion Tuscumbia

A gimmicky promotion about an alien takeover at a radio station wound up scaring some residents of a north Alabama community.

   Star 94.9 is changing formats in Tuscumbia, so it used a marketing ploy in which aliens take over the station to figure out what type of music appeals to humans.

   But the promotion apparently scared some people.

   The TimesDaily ( reports that concerned parents and students called police and schools, and the station says it received phone calls, too.