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The Pitfalls Of Social Media Advertising

By Shankar Vedantam
Published September 29, 2017 at 4:02 AM CDT
Bernhard Lang
/
Getty Images

Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.

Read more:

Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Business & Education
Shankar Vedantam
Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.
See stories by Shankar Vedantam
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