There are just about 30 days — and 30 nights — left in South Florida's rainy season. That will not deter a monumental building task being attempted by a group of people near Miami.
The Hidden Ark project was originally planned for a 5-acre spot just outside Hialeah, Fla., not far from the Everglades. In the spring, builders worked to create a one-tenth of a full-scale Noah's ark — imagine a 150-foot-long bathtub made of wood.
South Florida-based Spirit Airlines is known for being cheap. It boasts "ultralow" base fares and then charges for items such as carry-on luggage or printing out your boarding pass at the airport.
That thrift carries over to Spirit's advertising. Even compared with other low-cost airlines, Spirit spends almost nothing on ads. And yet the company makes a surprising splash with its campaigns. A visit to Spirit headquarters reveals the secrets of its marketing.