Scandal? Juda Engelmayer's seen his share of corporate scandals: "Failures, lawsuits, arrest, financial breakdowns, tainted food."
All things he's handled as head of crisis communications for 5W Public Relations. It's no fun, he says, dethroning a titan over a big mistake.
"Trying to counsel a client who's done something wrong and trying to convince them that, A. they've done something wrong, and B. to come out and say it to the public that's loved them and adored them for a long time — not easy to do," he says.